Explain the occasion
We explain why the information matters to the intended audience. Its timeframe and the responsible contact are clearly identified.
B2B email marketing
B2B email marketing for practical specialist updates
We prepare email campaigns for businesses sharing organisational information with professional contacts. Clear sources, approved statements and documented recipient eligibility provide the basis for each message and its follow-up.
The focus is on existing records: which documents belong together, what is missing and who can clarify the next step.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Our contribution
From the message to the response
Align the information
Specialist statements are checked with your responsible people. Linked documents and email content present the same current information.
Assign incoming questions
Questions and unsubscribes follow an agreed process. Specialist enquiries reach the people identified to deal with them.
An illustrative project brief
Example: a records management discussion
A service provider invites consenting business contacts to a session about business documentation. The message describes the topic and provides a direct contact for questions.
Start a conversation
Let’s discuss what your project needs.
Which records need bringing together? Tell us the relevant period and who should be involved in coordinating the work.
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Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany